With our campaign presentation just a few weeks away, Novel Media is working hard to ensure all objectives are met and tactics are complete before our event on April 26. We have also had the opportunity to reflect on how far we have come as a team the course learning outcomes we have already achieved in Dr. Moore’s class :
- Demonstrate ability to apply concepts from previous mass communication and other related courses.
- Demonstrate civic engagement and social responsibility with regard to public relations.
- Establish and maintain positive client relationships and work as part of a public relations team.
- Create professional communications using technologies such as InDesign, Photoshop, Dreamweaver, etc.
We have also utilized many of the public relations concepts from our previous mass communications classes to help us develop our campaign and work well as a team. Public relations writing is a Manship School of Mass Communication course that improved our writing skills and taught us the planning and implementation of strategic communication. The course was also a service-learning course that gave students the opportunity to work with a nonprofit client in the Baton Rouge community. These acquired skills have been particularly useful in planning for the “Day of Sharing” event. The purpose of the “Day of Sharing” is for Baton Rouge community members to share what the the library has meant to them for the past 75 years. These testimonials will be gathered through video, storytelling and art and will be displayed at EBRPL’s official 75th anniversary celebration. The Eventbrite invitation for the event has been sent out and Novel Media is looking forward to hearing from the community about how EBRPL has impacted their lives.
Novel Media has successfully demonstrated civic engagement and socially responsible while creating and implementing an awareness campaign for our client, East Baton Rouge Parish Library. The goal of our campaign is to educate cardholders of the services and resources the new Main Library offers. Novel Media is serving the people of Baton Rouge by communicating the positive impact EBRPL is making on their community. The library has already made a difference to a number of people and with the increase in awareness of EBRPL’s services, Novel Media is confident even more lives will be changed for the better.
In addition to demonstrating social responsibility and civic engagement, Novel Media has established and maintained a positive relationship with our client. Assistant Library Director Mary Stein has served as our main library contact. We have developed a positive relationship with Mary through practicing professionalism and meeting frequently. At our last meeting, we finalized all event details and discussed ideas for EBRPL’s annual report. We decided an annual report that tells a story using minimal statistics would be the best route to take. Clear planning and effective communication keep everyone involved with the campaign on the same page. Sticking to deadlines is also another way teams can be organized and remain on top of their game.
Lastly, Novel Media has used InDesign and Photoshop to create professional communications for EBRPL. Our design director, Caroline Simpson, has been creating promotion materials such as bookmarks and a flier for our upcoming event. Strategy directors, Megan Senger and Jayme Tumminello, have also created a brochure on InDesign that will highlight EBRPL’s achievements over the last 75 years and the purpose of “Day of Sharing.”
Over the next few weeks, our team will begin promotion for our event via fliers, a press release, media advisory, social media content and a social media release. Stay tuned to see Novel Media plan out the last minute details before our event at the end of the month.
Novel Media strategy director
Megan Senger is a mass communication senior at Louisiana State University. Connect with her on LinkedIn or send her an email at firstname.lastname@example.org.